Ethical Digital excels at Search Engine Marketing
We don’t do generic, automated or outsourced pay-per-click management. Our professional SEM specialists work under the direction of an integrated marketing strategist who will orchestrate a lead funnel customized to your business.
Get more qualified leads and make more sales
An effective pay-per-click (PPC) campaign in search engines like Google and Bing can help you drive visitors to your website as they are searching for the products and services you offer. Whether your goal is to increase online sales or generate marketing qualified leads, search engine marketing can be a powerful component of your sales strategy if it is done correctly.
Active PPC management by experienced PPC specialists
There are a million freelancers and agencies who will set up a formulaic campaign and charge you a monthly fee to “manage” it. To cut costs, many agencies even have their sales reps manage their clients campaigns despite having no prior experience in PPC.
With Ethical Digital, you will get a dedicated team of professionals who specialize in the services they provide.
FAQ about our SEM services
Our PPC specialists are experienced in all the major paid media platforms: Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, Pinterest Ads, Twitter Ads, and AdRoll. Your account manager will work with you to determine the appropriate channels for your budget and business objectives.
We offer two pricing models for our agency fee: a flat monthly management fee, and a management fee as a percentage (18%) of the budget. When we charge a flat monthly fee, the client's payment information is connected to the advertising platforms and the agency fee and ad spend are kept separate. When we charge a percentage of the budget, we collect the full budget and allocate the ad spend to the ad channels to maximize the client's return on investment. Either model is a matter of preference both for the client and for the account executive responsible for the account.
We also charge setup and landing page fees that are assessed based on the scope of the project.
When you run a PPC campaign in Google Ads or any other platform, two types of optimizations occur: optimizations by the done by the specialist managing the campaign, and optimizations done by the platform itself. Both processes require time and data. Therefore it is strongly discouraged to interrupt a PPC campaign before it has run for at least two months, which is generally the minimum time necessary to evaluate a campaign's potential.
Digital marketing done right
Landing Page Conversion Rate Optimization
Sending traffic to a page that doesn’t convert would undermine our efforts to get you results. That is why we build custom landing pages with one objective: to get your visitors to take action.
In addition to building you a custom analytics dashboard so you have immediate access to your data, your account manager will report to you regularly on your campaign objectives and progress.
The advantage of a full-service agency over a specialty shop is the ability to integrate your PPC campaigns into a larger marketing strategy. To a PPC specialist, all of your marketing budget looks like a PPC budget, whereas a more holistic approach will utilize a mix of tactics and channels so that the whole is greater than the sum of its parts.
Our goal is to maximize value for our clients
Value is a function of cost and quality. If you have used the lowest-cost PPC services or hired freelancers directly, you have likely experienced the pitfalls of that approach. Low-quality ad text, sloppy campaign structure, set-it-and-forget-it bids, poorly targeted keyword lists, generic performance reports, and overall bad results.
At the other end of the spectrum, the top-dollar marketing agencies with flashy offices downtown may hire and develop the most elite marketing specialists, but they handicap those specialists by charging agency fees so high that your ROI potential is limited.
Rather than obsess about being the cheapest or the flashiest, we focus on value by recruiting the most elite specialists on a contractor basis while slashing all extraneous costs that do not contribute to higher quality work. Most of our agents have current or previous experience at the downtown agencies and they joined Ethical Digital because they want more professional freedom and a larger stake in their work.
We are not the only agency focused on value – we just have a unique advantage. Our business model is made possible by our proprietary software platform, which uses economic incentives to organize our agency in a highly efficient, decentralized manner.
You don’t have to be a Fortune 500 company to run an effective search engine marketing campaign
The entry point for effective search engine marketing is lower than you might think. With PPC, you only pay when a user clicks, so by narrowing your focus to target only those users most likely to take action, you can start advertising on search engines with relatively low risk.
Let us build you a search engine marketing strategy that works
Ethical Digital is a refuge for digital marketers who want to make a living but don’t want to engage in the kind of dishonest practices that are commonplace in the digital marketing industry. There are so many ways to mess up an SEM campaign, and we honestly truly don’t want you to waste time and money learning the hard way.
So whether or not you decide to hire us or go it alone, we’d love the chance to talk with you about your marketing goals and help steer you in the right direction. Just click the button below and we will do a little research on your company before teeing up a conversation with one of our marketing strategists. If you are ready to get more qualified leads and make more sales through effective search engine marketing, we are ready to help.