Search Engine Marketing
You’ve built a strong brand and a website that converts to sales, but you’re losing online customers to competitors who seem to own the search engine results. It’s time you invest in more effective search engine marketing.
An effective Pay Per Click (PPC) campaign in search engines like Google and Bing can help you drive the most qualified visitors to your website as they are searching for the products and services you offer. As the name suggests, Pay Per Click (PPC) refers to digital ads that incur a cost every time a user clicks. Whether in Google Search, on Facebook, or in the banner space of some website, almost all the ads you see online are involved in an auction behind the scenes. These auctions take into account various factors to determine which ads “win” a given ad position as well as the cost per click.
Because these auctions are so competitive, and because each qualified click is so important, there is a huge market for PPC specialists who can give advertisers an edge. Despite many attempts to automate the process, there is still no adequate alternative to a talented, experienced PPC specialist with a vested interest in their client’s success.
At Ethical Digital, both our CEO and our CMO are veteran PPC specialists, so we take a special interest in making sure our offering is best in class. As with all our services, our unique advantage is that we offer a team approach with the resources and support of a large agency, but at near-freelancer prices. Our cost savings are due to our efficient business model and low overhead, not cutting corners where it matters. When you're ready to discuss how we can help you dominate the competition in paid search, sign up and an Ethical Digital marketing strategist will be in touch.
To accommodate the needs and preferences of our clients, we offer two different pricing structures:
% Fee Contracts
After deducting our 20% Management Fee and a 3% Convenience Fee (which is waived if you paid via bank transfer), the remainder of your Paid Media funds will be allocated to the relevant advertising channel, e.g. Google Ads, Bing Ads, or Facebook Ads.
Flat Fee Contracts
Some clients opt to pay a flat monthly management fee and use their own funding source for the ads. These contracts require a custom paid media management quote, and we cannot offer the same warranties we do for advertising budgets that are directly under our management. We also offer account setup, landing pages, and advanced call tracking for an additional fee.