Retargeting

You visited your competitor’s website, and now you see their ads everywhere. In your Facebook feed, in the margins of other websites, even in your email, there they are. It’s as if they own the internet.

Your competitor is using a strategy called Retargeting, also known as Remarketing. The way it works is you use cookies to “tag” visitors to your website. That tag then allows you to continue marketing to those visitors through channels like Google and Facebook. You’re not buying the whole internet, just access to people who have already shown an interest in your company. Oftentimes people forget the address of the sites they have visited, and Retargeting is a great way to remind them.

Ethical Digital offers Retargeting as an option in our Paid Media service. As with all our services, our unique advantage is that we offer a team approach with the resources and support of a large agency, but at near-freelancer prices. Our cost savings are due to our efficient business model and low overhead, not cutting corners where it matters. When you're ready to discuss how we can help you win back lost visitors and improve customer retention with an effective Retargeting campaign, sign up and an Ethical Digital marketing strategist will be in touch.