|A strange contraption
Anyone who has spoken to me in the past four years has heard me try to explain “this thing I’m working on” without much success at making sense.
Well now “this thing” is a reality, and I want to make another attempt at explaining it. So for those of you wondering just what exactly is this strange contraption we’ve built…
Is It a Digital Marketing Agency?
No, not exactly. Ethical Digital is an administrative service and platform for digital marketers. Continue reading “What Is Ethical Digital?”
An Ethical Digital Agent wants a bigger stake in their work. They want the freedom to work as much as they want, where they want, when they want, as long as they get it done.
Every field has jargon that is unintelligible to outsiders. Digital marketing is no different, and it’s easy to forget that people may have no idea what we’re talking about when we tell them what we do for a living. Even general business and sales terms that are common across many industries may be unfamiliar to people who haven’t worked in a big office environment.
Industry short-hand is useful when talking shop among colleagues, but we need to be ready to communicate our value prop to people for whom the term “value prop” sounds like Cantonese. Continue reading “The Esoteric Nomenclature of Digital Marketing, and How to Dumb It Down”