Ad Position Doesn’t Matter

In track, the starting positions are adjusted so that no lane is shorter or longer than any other.

So why pay a premium?

I can’t find the bit of nonsense I ran across in an article the other day, but there’s a sea of it online if you search for “ad position sweet spot.” Nonsense articles like this from Seer Interactive with nonsense paragraphs like this:

“Contrary to what you might have heard, optimizing average positions does not always mean gunning for the top spot. Optimal positions will greatly vary among clients, industries, goals and engines.”

Balderdash. Despite whatever evidence you think you’ve seen, there is no “optimal position.”

Continue reading “Ad Position Doesn’t Matter”

By Kevin Frei at April 19, 2019