What Is Ethical Digital?

A strange contraption

Anyone who has spoken to me in the past four years has heard me try to explain “this thing I’m working on” without much success at making sense.

Well now “this thing” is a reality, and I want to make another attempt at explaining it. So for those of you wondering just what exactly is this strange contraption we’ve built…

Is It a Digital Marketing Agency?

No, not exactly. Ethical Digital is an administrative service and platform for digital marketers. Continue reading “What Is Ethical Digital?”

By Kevin Frei at August 25, 2018

How to Reach Your Hospitality or Tourism Customers

Sharing some simple secrets and insider knowledge

If you have a hospitality or tourism brand or product then you already know that reaching your customers can be one of the biggest challenges. Today, the internet is overloaded with options so it’s essential for your brand to stand head and shoulders above the rest. Continue reading “How to Reach Your Hospitality or Tourism Customers”

By Kevin Frei at August 16, 2018

Real-Time Reporting With Google Analytics And Data Studio

Don’t Wait For Your Marketing Reports

Have you ever asked your marketing team for a report? Or waited for that attachment to come in your email? Did you not know that you should have all that data in real-time? It’s 2018 and everything happens in real-time including high-value reporting on your marketing performance.

If you don’t have real-time visibility into the goals and performance of your website and its users, go ask for it.

Make More Informed Marketing Decisions

Continue reading “Real-Time Reporting With Google Analytics And Data Studio”

By Kevin Frei at August 9, 2018

5 Digital Marketing Tips for Law Firms

Some things never change, but some things do.
 

Maybe once upon a time a lawyer could hang a shingle, advertise in the local newspaper, and expect to get work.

Those days are long gone. Nowadays law firms must use all the tools available to them to get an edge in an increasingly competitive marketplace.
 
Fortunately law firms tend to be localized and specialized, which makes them ideal candidates for a well-run digital marketing campaign.
Continue reading “5 Digital Marketing Tips for Law Firms”

By Kevin Frei at August 9, 2018

Who Is an Ethical Digital Agent?

An Ethical Digital Agent wants a bigger stake in their work. They want the freedom to work as much as they want, where they want, when they want, as long as they get it done. 

 
They want to quit their job, change their career, travel the world, or grow their side hustle. Continue reading “Who Is an Ethical Digital Agent?”

By Kevin Frei at August 6, 2018

How To Pay Only For Leads With Google Local Services Ads

Are you a home service business?

Local Services ads puts trustworthy local electricians, locksmiths, plumbers, and other professionals in front of people who are looking to find and book quickly.

And yes, you’ll only pay for leads that you get.


Continue reading “How To Pay Only For Leads With Google Local Services Ads”

By Kevin Frei at August 1, 2018