Love the One You’re With

If you’re happy with your current provider, great, stay with them. We’re about building relationships, not breaking them up.

All we ask is that when it comes time for you to evaluate their work and renew their contract, you give us a chance to present our offer. Because all digital marketing providers are doing the same stuff – we just do it better and cheaper.


Continue reading “Love the One You’re With”

By Kevin Frei at September 12, 2018

How to Set Up Analytics & Remarketing

A Match Made in Heaven

In this post I will walk you through how to set up Google Analytics as well as Google Remarketing on your website, because the two pair as nicely as chardonnay and lobster. With these two tools at your disposal, you will gain new insights about visits to your website, and you keep those visitors engaged after they leave.

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By Kevin Frei at September 6, 2018

In Praise of Failure

And Why You Should Fail Hard and Often

I have a love affair with failure. When you pour your heart and soul into an endeavor only to watch your dream die on the vine… It’s a romantic, Byronic kind of tragedy that let’s you feel just how human you really are.


Failure is like a sad movie, an intense workout, a Thai massage, or spicy hot food. It’s one of those pains you can grow addicted to. Every entrepreneur is a bit of a masochist.
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By Kevin Frei at September 5, 2018

The Essentials Of Lead Capture

Every Business Website Needs A Lead Capture Strategy



What’s the point in spending big bucks to drive traffic to your website if you’re not prepared to capitalize on that traffic?
Your lead capture strategy must come first. You can get people to your website, but first you have to know what you want them to do when they get there. Under no circumstance should you ever launch a digital marketing campaign without first having a lead capture plan in place.

By Kevin Frei at August 29, 2018

How To Understand & Configure Google Tag Manager


Successful marketing campaigns require coding to be installed across the website to track the performance of your campaigns. A few examples of these codes are:

  • Google Analytics
  • Facebook Ads
  • Google Ads Conversion Tracking
  • Bing UET
  • Google Ads Retargeting
  • Marchex DNI Call Tracking
  • Lead capture pop-up
  • and so many more!


As a digital marketer, I often have to send marketing tags to my clients with instructions on where to place them. Then I have to wait until they get to it and hope they do it correctly.
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By Kevin Frei at August 28, 2018

What Is Ethical Digital?

A strange contraption

Anyone who has spoken to me in the past four years has heard me try to explain “this thing I’m working on” without much success at making sense.

Well now “this thing” is a reality, and I want to make another attempt at explaining it. So for those of you wondering just what exactly is this strange contraption we’ve built…

Is It a Digital Marketing Agency?

No, not exactly. Ethical Digital is an administrative service and platform for digital marketers. Continue reading “What Is Ethical Digital?”

By Kevin Frei at August 25, 2018