Pre-Launch Checklist: Website Performance Tracking

If your marketing plan includes sending users to your website, you need to follow these steps to make sure that you have visibility into how that traffic performs against your goals.

Step 1: Set Measurable Goals

What can users do on your site? You want to track the most valuable actions so you know where to focus your marketing efforts. Here are some examples of the actions you want to track: Continue reading “Pre-Launch Checklist: Website Performance Tracking”

By Kevin Frei at October 8, 2018

How To Understand & Configure Google Tag Manager

Successful marketing campaigns require coding to be installed across the website to track the performance of your campaigns. A few examples of these codes are:

  • Google Analytics
  • Facebook Ads
  • Google Ads Conversion Tracking
  • Bing UET
  • Google Ads Retargeting
  • Marchex DNI Call Tracking
  • Lead capture pop-up
  • and so many more!

As a digital marketer, I often have to send marketing tags to my clients with instructions on where to place them. Then I have to wait until they get to it and hope they do it correctly.
Continue reading “How To Understand & Configure Google Tag Manager”

By Kevin Frei at August 28, 2018