Which Google products are right for which type of business?

Know which ad types are best for you.

DavidJohn sent me a scan of some training materials he received from Google a few years ago. It’s a deck of cards with information on which Google products are most appropriate for which business types. It looks like this:


Do you recognize it? Some of it is a little out of date, but overall it’s pretty cool!
Continue reading “Which Google products are right for which type of business?”

By Kevin Frei at October 17, 2018

The Esoteric Nomenclature of Digital Marketing, and How to Dumb It Down

Every field has jargon that is unintelligible to outsiders. Digital marketing is no different, and it’s easy to forget that people may have no idea what we’re talking about when we tell them what we do for a living. Even general business and sales terms that are common across many industries may be unfamiliar to people who haven’t worked in a big office environment.

Industry short-hand is useful when talking shop among colleagues, but we need to be ready to communicate our value prop to people for whom the term “value prop” sounds like Cantonese. Continue reading “The Esoteric Nomenclature of Digital Marketing, and How to Dumb It Down”

By Kevin Frei at August 1, 2018

Sorry Jack, the Future is Marketing Integration

What is Integrated Marketing

Integrated Marketing is the industry term for a strategy in which all marketing channels – i.e. Google, Facebook, email, print, television, radio, etc – are coordinated to deliver a consistent message or experience.

When marketing channels are coordinated, the whole is greater than the sum of its parts. The trouble is that each marketing channel is complex in its own way, and few individuals are truly expert in more than one or two. Continue reading “Sorry Jack, the Future is Marketing Integration”

By Kevin Frei at July 26, 2018

Our Fumbling, Bumbling Experience as a Startup Without Salespeople

18th century peddler

Anyone Can Sell (In Theory)

They say the richest people and the poorest people are in sales. If I had to make sales for a living, I know which group I’d be in. Continue reading “Our Fumbling, Bumbling Experience as a Startup Without Salespeople”

By Kevin Frei at July 17, 2018

How to Be an Ethical Digital Marketer

We are in a time of ethical confusion. 


When a mere promise not to be evil sounds less earnest than Orwellian. When every day brings a new outrage, a new protest, a new martyr, a new villain. The high cost of free technology is to set our core values of privacy, truth, and freedom against each other.


Continue reading “How to Be an Ethical Digital Marketer”

By Kevin Frei at July 5, 2018