Every field has jargon that is unintelligible to outsiders. Digital marketing is no different, and it’s easy to forget that people may have no idea what we’re talking about when we tell them what we do for a living. Even general business and sales terms that are common across many industries may be unfamiliar to people who haven’t worked in a big office environment.
Industry short-hand is useful when talking shop among colleagues, but we need to be ready to communicate our value prop to people for whom the term “value prop” sounds like Cantonese. Continue reading “The Esoteric Nomenclature of Digital Marketing, and How to Dumb It Down”
What is Integrated Marketing
Integrated Marketing is the industry term for a strategy in which all marketing channels – i.e. Google, Facebook, email, print, television, radio, etc – are coordinated to deliver a consistent message or experience.