If your marketing plan includes sending users to your website, you need to follow these steps to make sure that you have visibility into how that traffic performs against your goals.
Step 1: Set Measurable Goals
What can users do on your site? You want to track the most valuable actions so you know where to focus your marketing efforts. Here are some examples of the actions you want to track: Continue reading “Pre-Launch Checklist: Website Performance Tracking”
Don’t Wait For Your Marketing Reports
Have you ever asked your marketing team for a report? Or waited for that attachment to come in your email? Did you not know that you should have all that data in real-time? It’s 2018 and everything happens in real-time including high-value reporting on your marketing performance.
If you don’t have real-time visibility into the goals and performance of your website and its users, go ask for it.
Make More Informed Marketing Decisions
Continue reading “Real-Time Reporting With Google Analytics And Data Studio”