Who Is My Audience?
As a business person, your audience is the reason why you have a business. These people could fall into any of the following categories:
- Fits your customer profile
- Could connect you with potential customers
- Can add credibility to your business
These people could be past or current customers, sales leads, personal contacts, or anonymous visitors of your website or social media. Once you find out all the things you could do with this audience, your imagination will run wild with how you’ll identify these people.