Pre-Launch Checklist: Website Performance Tracking

If your marketing plan includes sending users to your website, you need to follow these steps to make sure that you have visibility into how that traffic performs against your goals.

Step 1: Set Measurable Goals

What can users do on your site? You want to track the most valuable actions so you know where to focus your marketing efforts. Here are some examples of the actions you want to track: Continue reading “Pre-Launch Checklist: Website Performance Tracking”

By Kevin Frei at October 8, 2018

How to Set Up Analytics & Remarketing

A Match Made in Heaven

In this post I will walk you through how to set up Google Analytics as well as Google Remarketing on your website, because the two pair as nicely as chardonnay and lobster. With these two tools at your disposal, you will gain new insights about visits to your website, and you keep those visitors engaged after they leave.

Continue reading “How to Set Up Analytics & Remarketing”

By Kevin Frei at September 6, 2018